Designed to inject colour into your day, the beauty of our products is in both our formula and our shades.

Our pure, natural formula consists of avocado and evening primrose oils, candelilla, carnauba wax, cinnamon, and sweet orange.

When you wear our products, your lips are treated with every application, and the condition of your lips improves the longer you wear them.

We believe that anyone dressed up in beautiful lipstick can brighten a room like a bouquet of fresh blooms – and it is that captivating confidence which inspires everything we do.


Since I was a young girl I have always loved makeup and beautiful lipsticks. It’s such a fun and simple way to lift your mood. 

My first job was at Auckland’s Smith & Caughey department store, where I worked on the makeup counter. It really was my dream job and I learnt so much there. 

But I was surprised by some of the ingredients in makeup and I thought there was a real gap in the market for a clean, natural lipstick. Something environmentally friendly that doesn’t compromise on quality. When you’re putting something on your skin, particularly your lips – you really want to know there’s nothing nasty in it. 

So I started experimenting with my own natural lipsticks. It took a few years to get it perfect, there’s a lot of testing and experimenting with ingredients. Then I started getting my friends to trial them. They loved them. And in 2008 the Karen Murrell range was born. 

An early tag line for the lipsticks was ‘nothing nasty touches my lips’ and people still recognise that today.

My inspiration came from nature – and that is still the case today in my role as Creative Director. I am always inspired by beautiful flowers, their colours and their forms. But inspiration also comes from the positive people around me. 

Creating new shades and beautiful collections is always a highlight for me. I adore combining my love of flowers and colour into a lipstick shade that will add colour and confidence to someone’s day. 


The art of creating beautiful, natural lip colours is our vocation. Karen designs each one with love and care, and promises every product will





Glide on and feel heavenly to wear.





Tantalise the senses with its fragrance.





Be long lasting, glamorous and stay on the lips.





Be a burst of colour that’s the same for every complexion.


From product to packaging, we believe in natural all the way. Our packaging is printed with vegetable-based inks on sustainably sourced paper by an FSC-certified printing company (that means they’re committed to caring for our forests).

We have had many requests as of late for samples. While individual, pre-packaged samples may be a win for safety, they're a loss for sustainability. The large majority of plastic packaging used for beauty products goes unrecycled, either due to improper sorting or size (plastics less than three inches in height are typically too small to be processed in recycling facilities. These plastics eventually end up in landfills or bodies of water, where they continue to break up into smaller — and more dangerous — microplastic particles until the end of time. These particles then infiltrate the air and the soil, and are consumed by both marine life and humans. (Not-so-fun fact: according to Greenpeace, plastic never fully decomposes, so every piece of plastic ever created still exists!)

Women ingest 2kg of lipstick over a lifetime, so we’re proud to present you with products that are free from all nasties - No Karen Murrell product contains coal tar, carmine, triclosan, parabens, or mineral oils.